Shop, categories, and search: colors, font sizes, and product listing layout were determined by running multiple A/B tests. For the listing, it turned out that a grid arrangement slightly increased the conversions, thanks to its professionally shot pictures.
The details screen shows an accurate breakdown of the effects and pathologies treated by the specific strain. Those aspects can be also filtered from the listing screen itself. These specs were crucial to highlight the medical connotations of the app.
The real-time tracking doesn't just provide the actual position of the carrier, but also a way to call the dispensary. Needless to say, the "call us" button was tapped everytime the carrier slightly modified its main route. To avoid that, a soft-alert was implemented later on.
Considering the limited capabilities of wearable devices, the Apple Watch app focuses solely on the tracking feature. This version was designed as a proof of concept, since the App Store doesn't allow the publishing of these kind of apps.